Tips for Furniture Photoshoots. Ways to Achieve Ideal E-commerce Photography
According to industry experts, the global online furniture sales market is projected to reach $140 billion by 2025. And online furniture sales are growing at a faster rate than overall sales growth.Which is forcing sellers to rethink their business development strategies, towards increasing their online presence. Along with this, more and more businesses are faced with the dilemma of how to create selling images of their products?
Some go the classic way of photoshoots and designer post-processing, and some use new technologies like Vinteo AI to generate new images. In this article let's look at the process of furniture photography as it is now and how it will be transformed in the near future.
How It's Done Today: Photography Session Tips
Planning is Key.When setting up a furniture photoshoot, think about the message you want each picture to convey. Furniture serves both practical and decorative purposes. Consider who your audience is and what feelings you want to inspire. For instance, a simple modern sofa might look great in a clean, current setup, while a wooden dining table with a rustic feel might appeal more in a warm, inviting space with natural touches. These details help buyers picture how the piece could fit into their homes.
Props and Styling. Choosing props and styling elements can greatly improve the atmosphere of your shots. Pick items that go well with the furniture without overshadowing it. A few well-chosen pieces can add character and context without overcrowding the scene. Think about textures, colors, and patterns that match the brand’s style. Remember the value of open space—it lets the furniture stand out as the main focus.
Lighting Matters. Lighting plays a key role in furniture photography. Natural light often gives the most genuine look, but having control over lighting is important for consistent results. Try different angles and levels of brightness to highlight the unique features of the furniture. Shadows can add depth, but use them carefully so they don’t take attention away from the product. Whether shooting inside or outside, notice how light interacts with the materials and surfaces of the furniture to bring out its natural beauty and craftsmanship.
Angles and Perspectives. Another factor to keep in mind is the angle from which you photograph the furniture. Each type has its own best views that show off its design and function. Sofas and armchairs often look good at an angle to display both their depth and outline. Dining tables benefit from overhead shots to show their surface and arrangement, while beds are usually shown from the foot end to highlight their size and comfort. Trying different angles can reveal special features and make the images more engaging.
Color Harmony. Color balance is another important part of furniture photography. The colors of walls, floors, and accessories should match the furniture without competing for attention. A balanced color scheme improves the image's appeal and helps set the mood. For example, cool colors like blues and grays create a calm, modern feel, while warm tones like browns and reds suggest coziness and tradition. Keep the brand’s color choices in mind and make sure the overall look fits its identity.
Lastly, don’t overlook the benefits of editing your photos. While getting the shot right from the start is ideal, small changes in editing software can greatly enhance the final result. Adjusting exposure, contrast, and color can make the images stand out. Sharpening details and improving textures can make the furniture seem more appealing and touchable. It’s important to stay true to reality—too much editing can lead to unrealistic pictures that might disappoint customers later. Aim for images that show the product truthfully while presenting it in the best way possible.
How AI Transforms Furniture Photoshoot
The rapid advancement in technology is having a huge impact on the e-commerce market. Vinteo AI is one of the platforms that allows you to create hyper-realistic images of furniture, replacing the need for traditional furniture photoshoots.
Vinteo AI handles the creation of product visuals automatically, removing the need for designers, photographers, or studio rentals. With this tool, you can produce finished images within minutes.
The platform cuts down on the expenses related to product imaging, making it far more affordable than hiring experts. Plus, using the service doesn’t require any specialized knowledge.
A key step that improves the quality of the generated images involves adjusting the lighting and shadows. The AI system optimizes the lighting and creates realistic shadows, helping the furniture fit naturally into the scene. This process makes the images look almost identical to those taken in professional studios with carefully arranged lighting.
During the next phase, users focus on refining the scene. Here, you have the option to modify colors and textures, include or remove items, and customize the space to suit your requirements. This allows you to create unique images tailored for different groups of customers.
In the last phase, the image goes through final touches to reach the highest level of realism. This includes precise adjustments to color, contrast, and detail.
Conclusion
The e-commerce industry is growing rapidly and as online sales grow, so will the need for visual content. This will invariably lead to even higher competition and in order to be able to compete with the top retailers in addition to high marketing budgets you will need to have high quality images of furniture with high click-through rates (CTR) and high conversion rates. Few will be able to build full-fledged interiors in production hangars as Ikea does and maintain a whole staff of photographers, designers, builders, decorators producing content. Therefore, high-tech solutions based on AI will come to the forefront, which will automate the process of image generation, will be able to reproduce the visualization of goods in different environments, save time and reduce marketing costs.